Thursday, 25 August 2016

8 Major Work Tasks of SEO Activities



A sustained increase in search engine rankings is a result of a process, which has the following tasks associated with it.

  1. Keyword Analysis - Analysis of keywords generating traffic to a website from various search engines. also, analysis of the occurrence of such keywords on the website. this helps decide make a target set of keywords to promote. it also helps drive changes in the site content to increase keyword density.  
  2. On-page optimization - This refers to various techniques used on the pages themselves to help them rank better. they include content and copy and structural changes to the page, while observing content and style guidelines on the page to help increase rankings 
  3. Competitor analysis-This involves a detailed analysis of the keyword and on-page optimisation strategies of competitor websites. This generates a better picture of the search marketplace around your website 
  4. Crawl optimisation - This involves ensuring that the robots.txt, IP addresses, IP locations and URL structure to understand SEO Services effectiveness. We will suggest changes and work with the client to make best use of these settings and options. 
  5. Link Building - This involves generating one way, two way or three way links with relevant website. This helps generate link popularity for a website, which is key in getting better rankings. 
  6. Non-SEO friendly websites - Certain websites are based on technology which results in the websites being very SEO unfriendly. URL rewrite and template based micro site can help such websites get better rankings. 
  7. Search Engine submissions- Website pages need to be submitted periodically to a large number of search engines and web directories. This helps improve page rankings as search engines crawl such web directories. 
  8. Position reporting - This is a report which tracks keywords and the ranks being observed on search engines. It is important to track these ranks to see various ranking changes and correlate it to the changes being done.
Author Bio:
Damarco Lampkin founder and Lead business development at Epic Interactive Media Inc., offering small business solutions in Web Development and Digital Marketing. Specializing in all things Google like Pay Per Click Advertising, Adsense, Video Ads, Mobile Ads, Shopping, Webmaster Tools and Google Analytics. 

We also specialize in Mobile App Development, Web Programming, Web Designs and have experts skilled in the following HTML,CSS, JavaScript, PHP,SQL jQuery, Python, Rudy, C++, AJAX, ASP. NET and countless other programs and markup language. Epic Interactive Media Inc. is grounded in years of experience in Web Development and in the Digital Marketing Industry.

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